AI Is Flipping Ad-Tech Economics in India
AI is dismantling the intermediary-heavy ad-tech stack India inherited from 2010s platforms. Cost per acquisition is collapsing. Direct-to-consumer advertising is becoming viable for tier-2 brands. The 2026 winner won't be the fastest DSP—it'll be whoever owns verification first.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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