Ad-Tech B2B SaaS in India: The Playbook
India's ad-tech market hit $18B in 2023. B2B SaaS plays work only if you solve for fragmented publisher inventory, SKU proliferation, and payment friction. Here's the exact ICP, sales motion, and pricing that works.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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