Ad-tech in India: B2B wins, B2C bleeds
B2C ad-tech in India faces brutal unit economics and CAC payback issues. B2B ad-tech serving SMEs and mid-market has better margins, faster sales, and real defensibility. The data is clear: pick B2B or fail.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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