Ad-Tech in India: Bootstrap or VC? When Each Wins
India's ad-tech market is $8-10B annually but fragmented across tiers. Bootstrap works for niche supply (performance, vernacular, lower funnel). VC only works if you can capture inventory faster than competitors can replicate.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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