Co-founder Equity in Indian Ad-tech: What Actually Works
Indian ad-tech founders are making different co-founder choices than SaaS peers. Equity splits, hiring timing, and role clarity follow distinct patterns tied to unit economics and customer concentration. Data from 15+ funded teams shows what's actually working.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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