Ad-Tech Retention: What Seed vs Series A Actually Looks Like
Indian ad-tech startups face two distinct retention challenges: advertiser churn (40-60% monthly for SMBs) and publisher stickiness (30-45% quarterly drop). Seed-stage benchmarks differ sharply from Series A, driven by product-market fit signals and India Stack integration.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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