Ad-tech's Real Moat: Community Trust, Not Scale
India's ad-tech winners won't be built on programmatic auctions. They'll be built on WhatsApp groups, niche influencers, and trust networks. Community-led growth is not a tactic—it's the only moat.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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