Ad-Tech in India: Where the Real Competition Isn't
India's ad-tech market is fragmented but not competitive. Incumbents own inventory. New entrants fight for scraps in programmatic. The real gap is in measurement and attribution for SMBs.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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