Ad-tech in India: Direct Products Lose to Embedded Platforms
Direct ad-tech platforms in India struggle against embedded solutions in WhatsApp, YouTube, and Google. Distribution wins over specialized products. The India Stack enables alternative models.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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