Ad-Tech Founders in India: Family Pressure Shapes Every Pivot
Ad-tech in India is growing fast—₹4,200 crore market, 35% YoY. But family pressure, not competition, kills most startups. Why founders pivot away just as unit economics improve.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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