Why Your First Ad-Tech Hire Breaks You
Indian ad-tech founders face a brutal psychology shift at first hire. You stop building. You start managing people. The shift happens faster in ad-tech than most sectors because unit economics demand relentless optimization.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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