Ad-Tech Founders Lose Identity When Pivoting—Here's Why
India's ad-tech sector pivots 3-4x before finding product-market fit. Founders often lose their core thesis during these shifts. Identity crisis during pivot, failure, or acquisition is real—and measurable.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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