Ad-Tech in India: Validate These Five Assumptions First
Most ad-tech founders in India build without testing core unit economics. Before coding, validate advertiser willingness-to-pay, publisher inventory quality, and margin structures. The cheapest tests cost under ₹50,000 and take two weeks.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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