Ad-tech Network Effects in India: Supply First, Not Demand
India's ad-tech market is supply-constrained, not demand-constrained. Publishers control the network effect; advertisers follow inventory. The liquidity threshold is 500+ quality publishers, not reach.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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