Ad-Tech in India: Why Offline-First Beats Digital-Only
India's ad-tech leaders are winning by building offline-first, not digital-only. The 400M small businesses operating without digital footprints represent the real TAM. Digital-only startups are fighting for scraps in a 30% online penetration market.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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