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Sector Thesis·3 min read·Week 21

Ad-Tech in India: Why Offline-First Beats Digital-Only

India's ad-tech leaders are winning by building offline-first, not digital-only. The 400M small businesses operating without digital footprints represent the real TAM. Digital-only startups are fighting for scraps in a 30% online penetration market.

ByAmit Tyagi·Fitoor Capital
Aletheia Insights · Weekly

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#ad-tech#bharat-strategy#offline-first#india-stack

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Ad-Tech in India: Why Offline-First Beats Digital-Only · Aletheia Insights