Ad-tech pricing in India: Where willingness-to-pay actually breaks
Indian ad-tech founders are pricing like Silicon Valley. They're wrong. SMB willingness-to-pay tops out at ₹2–5K monthly. Freemium doesn't work without 40%+ conversion. Paid-first does.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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