Ad-Tech PMF: Signals India's Stack Actually Rewards
Ad-tech PMF in India looks different than Silicon Valley playbooks. Real signals: advertiser payback within 30 days, 60%+ month-on-month cohort retention, and sub-20ms latency on India Stack APIs. Most teams chase vanity metrics instead.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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