Ad-Tech's Engineering Trap: Why India Startups Build Too Much, Too Soon
Indian ad-tech founders over-engineer products before product-market fit. They chase feature parity with Criteo or The Trade Desk. This burns cash and delays revenue by 18-24 months.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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