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Sector Thesis·4 min read·Week 6

Ad-Tech Talent War in India: Where to Poach, What to Pay

India's ad-tech sector is losing engineers to fintech and SaaS. Salary expectations have inflated 40% in 18 months. The real scarcity isn't talent—it's people who understand programmatic auction mechanics plus Indian CPM economics.

ByAmit Tyagi·Fitoor Capital
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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#ad-tech#talent-acquisition#salary-benchmarks#india-startup

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Ad-Tech Talent War in India: Where to Poach, What to Pay · Aletheia Insights