Ad-Tech Unit Economics: Three Levers That Actually Work
Indian ad-tech margins compress faster than retention improves. Three mechanical levers—inventory yield, customer concentration risk, and tech stack cost—directly move gross margin and payback period. Data shows which ones matter most.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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