AgriTech Founders: Why Decision Fatigue Kills Companies Faster Than Capital
AgriTech founders face 3-4x more daily decisions than SaaS peers. Regulatory uncertainty, seasonal cycles, and fragmented supply chains compound cognitive load. Structure decisions systematically or watch execution collapse before product-market fit.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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