AgriTech's Distribution Trap: Direct vs Embedded
AgriTech founders face a hard choice: build direct customer relationships or embed in existing distribution networks. Direct builds brand but requires 3-5 years to reach scale. Embedded reaches farmers faster but surrenders margin and control.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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