AgriTech GTM: Why Direct-to-Farmer Fails in India
Direct-to-farmer models don't work at AgriTech scale in India. Winners go through input dealers, FPOs, and state procurement systems. Distribution density beats brand awareness every time.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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