Why AgriTech Defensibility Needs Hardware, Not Just Apps
AgriTech companies with only software face commoditization within 18 months. Hardware + software integration—like soil sensors bundled with advisory—creates switching costs that survive price wars. The margin math only works at scale above 50,000 farmers.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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