AgriTech in India: Marketplace Model Breaks Before SaaS
Marketplace-first AgriTech startups in India face unit economics collapse at scale. SaaS layers on top of existing supply chains create durable, profitable businesses. The difference lies in who controls the transaction friction.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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