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Sector Thesis·3 min read·Week 21

AgriTech Product Launch: India's Step-by-Step Playbook

AgriTech founders often fail at distribution, not technology. This is the exact sequence: beta design for 50-100 farmers, waitlist mechanics tied to India Stack, pricing that mirrors input costs, and PR that targets cooperative leaders—not media.

ByAmit Tyagi·Fitoor Capital
Aletheia Insights · Weekly

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#agritech#product-launch#india-stack#farmer-distribution

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AgriTech Product Launch: India's Step-by-Step Playbook · Aletheia Insights