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Sector Thesis·4 min read·Week 25

AgriTech PMF: Metrics That Matter in Rural India

Name: AletheiaAI
Author: Amit Tyagi

AgriTech founders mistake adoption for product-market fit. Real PMF in India shows up in three places: farmer retention above 65%, unit economics that work below ₹500/acre annually, and repeat transaction rates exceeding 40%. We've seen six companies crack this.

ByAmit Tyagi·Fitoor Capital

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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