API Infrastructure: Why India's B2B Sales Motion Is Broken
API infrastructure startups in India face a structural sales problem: long cycles (12-18 months), unclear champions, and deal sizes that don't scale to venture returns. The India Stack shaped buyer expectations for free or near-free integrations, killing willingness to pay.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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