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Sector Thesis·4 min read·Week 21

API Infrastructure Startups: Year 1 Mistakes That Become 10x Problems

API infrastructure founders in India often build for wrong customers in year one, then spend years rebuilding. Small operational decisions around database schema, API versioning, and customer support tier create compounding costs. These mistakes surface only after 100–500 paying customers arrive.

ByAmit Tyagi·Fitoor Capital
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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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API Infrastructure Startups: Year 1 Mistakes That Become 10x Problems · Aletheia Insights