API Infrastructure: Why Marketplace Wins in India
SaaS API platforms struggle in India due to customer acquisition costs and low willingness to pay. Marketplace models that enable commerce between API providers and consumers create stickier, more defensible businesses rooted in India's payment and logistics reality.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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