B2B Marketplaces in India: Sales Motion Reality
B2B marketplaces in India face a 9-18 month sales cycle for enterprise deals. Champion identification and relationship depth matter more than product polish. The real constraint is distribution, not technology.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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