B2B Marketplaces in India: Why B2B Wins, B2C Fails
B2C marketplaces in India burn cash on logistics and CAC. B2B marketplaces work because buyers actively search for suppliers. Unit economics flip when you remove last-mile delivery.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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