B2B Marketplaces Need B2C Growth Loops to Scale in India
B2B marketplaces in India are copying enterprise playbooks from the West. They're missing consumer-grade growth loops that work at India's unit economics. Referral programs, trust mechanics, and network effects borrowed from B2C are non-negotiable now.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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