B2B Marketplace: D2C Beats Channel in India Right Now
India's B2B marketplace landscape rewards direct-to-customer models over traditional channel distribution. D2C cuts acquisition cost by 40-60% while maintaining margin and speed. India Stack and logistics maturity make this shift structural, not temporary.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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