B2B Marketplaces Miss India's Real Distribution Layer
B2B marketplace founders chase venture metrics and ignore distribution. Whatsapp groups, trade credit networks, and GST clusters move 40% more volume than polished apps. Winners will embed into existing buying workflows, not replace them.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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