Family Pressure: The Hidden Cost of B2B Marketplace Ambition
B2B marketplaces in India face a unique constraint: founder psychology shaped by family risk aversion. When 67% of Indian founders are first-generation entrepreneurs, family pressure creates invisible decision gates that affect capital allocation, exit timing, and product-market fit iteration.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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