When founders manage: B2B marketplace psychology shift
B2B marketplace founders face a sharp identity crisis at first hire. The skills that built supplier networks collapse under management overhead. India's rapid scaling pressure accelerates this breaking point.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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