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Sector Thesis·4 min read·Week 25

B2B Marketplace: When Founders and CTOs Fight Over the Code

B2B marketplaces in India now process $15-20B GMV annually. As tech becomes the moat, founder-CTO tensions have shifted from equity splits to architectural control. This costs companies 18-24 months of lost momentum.

ByAmit Tyagi·Fitoor Capital
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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#B2B-marketplace#founder-CTO-tension#India-startups#tech-leadership

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B2B Marketplace: When Founders and CTOs Fight Over the Code · Aletheia Insights