Three Things B2B Marketplace Founders Must Fix Before Fundraising
B2B marketplace founders in India raise too early. Three measurable metrics—unit economics, supplier stickiness, and cash conversion cycle—separate funded companies from failures. Fix these before your first external check.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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