B2B Marketplace Pricing: Why India Hasn't Found Its Model
Indian B2B marketplaces are trapped in freemium cycles because suppliers lack pricing literacy and buyers expect zero friction. Willingness-to-pay exists, but only after trust is built through volume. Real unit economics require moving from commission to SaaS.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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