B2B Marketplace Year 1: Build, Buy, Defer in India
B2B marketplaces in India face a binary choice in year one: hyper-focus on unit economics or chase GMV. The India Stack enables payment rails and identity verification at zero marginal cost. Winners will defer features, buy trust, and build only what moves the core metric.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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