B2B Marketplace Scaling in India: Unit Economics Break Below 50k GMV
B2B marketplaces in India hit a hidden ceiling around ₹50L monthly GMV per category. Fragmented supplier bases, regulatory friction, and inverted unit economics make scaling exponentially harder than B2C. Most fail before discovering their actual path to profitability.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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