B2B Marketplace at Seed: Three Things That Actually Matter
B2B marketplaces in India fail at seed because founders chase GMV instead of unit economics. The real leverage at this stage is solving one supplier problem deeply and building unfair founder-to-supplier relationships. India's digital infrastructure enables speed; most teams waste it on scale.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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