B2B Marketplace Bridge Rounds: When to Raise, What to Raise
B2B marketplaces in India need 12–18 months of runway before Series A, not the typical 18–24. Bridge rounds work only if you've hit clear unit economics inflection points. Convertible notes are cheaper than SAFEs here.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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