B2B Marketplaces in India: Subscription Stickiness vs Transaction Reality
B2B marketplaces in India are split: high-trust, low-volume buyers adopt subscriptions; fragmented, price-sensitive cohorts reject recurring fees. The India Stack enables both models, but adoption hinges on buyer maturity and inventory predictability, not platform reach.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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