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Sector Thesis·4 min read·Week 24

B2B Marketplace Talent War: Where to Find, What to Pay

B2B marketplace startups in India face acute talent scarcity in ops, supply, and tech roles. Salary bands have compressed while equity expectations have inflated. Attrition remains the silent killer—55% annual churn in supply teams.

ByAmit Tyagi·Fitoor Capital
Aletheia Insights · Weekly

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#b2b-marketplace#talent-acquisition#salary-benchmarks#equity-grants

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B2B Marketplace Talent War: Where to Find, What to Pay · Aletheia Insights