AletheiaAI is the truth layer for India's public markets. Its Signal Wedge is live and free: a fact-checked stock screener for 700+ listed Indian companies, company disclosures and anomaly detection, MRE sector reports and benchmarks, and market news. Plain, verifiable facts — powered by the Machine Reasoning Engine (MRE).

What is the Machine Reasoning Engine (MRE)?

The Machine Reasoning Engine (MRE) is AletheiaAI's proprietary research intelligence layer. It scores Indian sectors and 700+ listed companies on primary data — fundamentals, filings and disclosures — surfacing plain, verifiable facts and benchmarks so you see the raw truth, not analyst spin.

Is AletheiaAI free to use?

Yes. The Signal Wedge is free, always — the fact-checked stock screener, company disclosures, MRE sector reports and market news, plus 4 insight articles every week. No credit card required. A paid Blog Pass (₹999/mo or ₹5,000/yr) unlocks the full insights archive.

What public markets data does AletheiaAI cover?

AletheiaAI tracks 700+ listed Indian companies with fundamentals, filings, anomaly detection and company disclosures, plus live sector scoring and benchmarks. Sectors include Fintech, Quick Commerce, Logistics, Enterprise SaaS, AgriTech, EdTech, HealthTech, Deep Tech, Food Tech, Cybersecurity, Energy Tech, Real Estate Tech, Mobility, Defence Tech, E-commerce, and more.

What does the paid Blog Pass include?

Free readers get this week's insight drops (4 articles). Blog Pass — ₹999/mo or ₹5,000/yr — unlocks the full archive: every sector thesis, disclosure note and teardown ever published. The entire Signal Wedge (screener, disclosures, reports, news) stays free.

How is AletheiaAI different from other market research tools?

AletheiaAI is India-first and fact-first. Unlike broker research or generic news tools, it uses primary data with live sector scoring and company disclosures — no 47-caveat analyst reports, no WhatsApp chart forwards. You get the raw, verifiable truth on a company, sourced.

Is AletheiaAI available now?

Yes. The Signal Wedge is live now and free — open the screener at aletheiaai.in/screener. Join the list for upcoming tiers at aletheiaai.in/join.

Who founded AletheiaAI?

AletheiaAI was founded by Amit Tyagi, an ISB PGP 2012 alumnus and early-stage investor. He built AletheiaAI's Machine Reasoning Engine to give Indians the raw, sourced truth on listed companies — the research coworker that never sleeps.

← All posts

Sector Thesis·4 min read·Week 23

B2B vs B2C in Indian Beauty: Unit Economics That Actually Work

Name: AletheiaAI
Author: Amit Tyagi

Indian beauty brands face a binary choice: chase fragmented direct consumers or consolidate through salons and retailers. B2B paths require 18-24 month sales cycles but unlock 60%+ gross margins. B2C requires working capital discipline and 4x higher customer acquisition costs.

ByAmit Tyagi·Fitoor Capital

Aletheia Insights · Weekly

Get 1 unfair insight every week from India's startup ecosystem.

Read by serious founders and investors. No fluff.

Blog Pass

Continue reading with Blog Pass

This piece is part of the Aletheia archive. This week’s drops are free — unlock every sector thesis, deal-flow breakdown and disclosure note with a Blog Pass.

₹999/mo·₹5,000/yrSave 58%

Get Blog Pass →

Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

Run a fundability check

India's only MRE-backed platform for founders and investors. Analyse your deck, find investors, and validate your raise strategy.

Open the screener →Join the list

#beauty-personal-care#b2b-vs-b2c#unit-economics#india-startups

Don’t miss the next one

One insight every week. No fluff.

Aletheia Insights · Weekly

One contrarian insight. Every week. No generic startup advice.

Join founders and investors building with better information.