Bootstrap or VC in Indian Beauty? Math Says It Depends
Indian beauty startups face a hard choice: bootstrap for unit economics, or VC for market speed. The answer depends on your margin structure, distribution model, and whether you're chasing premiumization or volume.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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