Cap Table Strategy for Indian Beauty Brands
Beauty founders in India raise too fast, dilute founders to <20%, and hand over control to unprepared boards. The sector's unit economics demand operational depth before venture scale. Cap table discipline separates sustainable brands from cash-burn stories.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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