Beauty in India Runs on WhatsApp Groups, Not Ads
India's beauty market grew 9.2% in 2023, but centralized advertising fails. Community-led distribution through WhatsApp, micro-influencers, and trust networks scales faster. The playbook is already live—founders just aren't seeing it.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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